Our Services

We've replaced the traditional agency playbook with two powerful, methodology-driven approaches.

THE TYPY METHOD

"The most important thing is to get out of your building and start talking to your customers."

- Steve Blank, Silicon Valley Entrepreneur & Creator of the Lean Startup Methodology

Scalable Qualitative Insights

Our proprietary conversational AI platform, Typy, goes beyond the limits of static surveys. It engages users in natural, one-to-one chats, asking intelligent follow-up questions just like a human researcher would.

This method uncovers the rich, nuanced 'why' behind user behaviour, at scale. It’s the fastest way to get the deep, candid feedback you need to validate ideas, refine your messaging, and build with real confidence.

Conversational Survey Design & Programming

We work with you to craft the perfect script that feels like a natural chat while hitting all your key research objectives.

AI-Powered Asynchronous Interviewing

Our platform then conducts hundreds of these interviews simultaneously, allowing participants to respond in their own time.

Large-Scale Thematic Analysis & Synthesis

We analyse the conversational data to identify the core themes, pain points, and opportunities that matter most.

Actionable Insight & Opportunity Reporting

You receive a clear, concise report focused on strategic recommendations, not just a mountain of raw data.

THE DOCUMENTARY METHOD

"Empathy has no script. There is no right way or wrong way to do it. It’s simply listening, holding space, withholding judgment, emotionally connecting, and communicating that incredibly healing message of ‘You’re not alone.’”

- Brené Brown, Researcher & Bestselling Author

Foundational Ethnographic Films

We go into the field to meet your customers in their world — their homes, their offices, their communities. We use documentary filmmaking techniques to capture their stories with authenticity and respect.

The result is a short, powerful film that replaces assumptions with real human faces and stories. It’s the most effective way to build deep, lasting empathy across your entire organisation and align everyone on a shared vision.

Strategic Question Framing

We begin by defining the core business question that the fieldwork needs to answer to ensure strategic alignment from day one.

In-Context Ethnographic Fieldwork

Our team conducts deep, empathetic interviews and observations, capturing high-quality video and audio of participant experiences.

Documentary Film Production & Editing

We synthesise hours of footage into a compelling 8-10 minute narrative film, complete with graphics, music, and a clear story arc.

Strategic Insights Debrief & Workshop

We present the film alongside a strategic report and can facilitate a workshop to translate the powerful insights into clear business actions.